This amazing VEGAN intense purple shampoo erases and tones any yellow / orange / gold pigments in blonde hair , keeping hair bright , light and super white ! it even re tones brunette hair that’s started to look too “warm or brassy” too
It has a built in toner making it one of the strongest purple / blue shampoos on the market.
Simply use a small amount as it is highly pigmented so a 10p piece size is ample - a little goes a very long way
Due to the strength of the toner - you only really need to use it once / twice a week , (unless your hair is extremely yellow/ orange ) then you may adapt to your preference
If you like more of a silver / whiter tone - simply leave it on the hair 2-3 minutes .
Shampoo Ingredients: Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Ammonium Lauryl Sulfate, Cocamide Dea, Parfum, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride,disodiumEdta,phenoxyethanol,methylparaben, Butylparaben, Ethylparaben, Propylparaben, Isobutylparaben, Sodium Chloride, Sodium Hydroxide, Methylchloroisothiazolinone, Magnesium Chloride, MagnesiumNitrate, Citric Acid, Ci 60730, Benzyl Benzoate
IF THE PRODUCT COMES INTO CONTACT WITH THE EYES, rinse the eyes immediately